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About Us

Flavor was born as a concept about being confident in one's individuality. Flavor is not limited to any age, ethnicity or culture but a personal confidence in genuinely being who you are.

"FLAVOR is the style in which you feel most comfortable. Whoever you are - that's your FLAVOR. " Wes Roby

Wes Roby (multi-talented artist of Orlando, Florida created the song "FLAVOR' as an anthem for those confident in their individual differences. Super Stylers of the United Kingdom (most well known for the remix to Jessie J, Nicki Minaj and Ariana Grande's "BANG BANG") loved the song and recently created a house / EDM remix of "FLAVOR". This remix is the soundtrack for the brand, mentality and lifestyle.  

Just as it's meaning "FLAVOR" (the multi genre song and urban fashion collection) has attracted a very diverse, multi cultural response around the world.